Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Strongbow continues its campaign with spokesman Patrick Stewart, commenting on the actor's "impressive range"; Victoria's Secret promotes a flash sale; and Puffs gets animated in a spot starring a little girl with a sensitive nose, saved by her father bearing Puffs Plus Lotion tissues.
Kia rolls out its new campaign that highlights how its Forte "lane-keep assist" feature helps keep drivers from drifting even as their attention to the road does.
Finally, T-Mobile delivers a pointed message about rival Verizon's network in an ad that begins as a direct parody of its competitor's commercial.