Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, AT&T comes to the rescue of a vacationing woman who has forgotten to give her parents the keys to her house; Tide gets the job done for three generations living and laundering under one roof; and Jared promotes Pandora charms as Mother's Day gifts.