Taco Bell Imagines a World Ruled by VR in Latest Ad

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, FedEx promotes the convenience of its services for e-commerce businesses, with a punchline involving Groucho Marx glasses and a questionable Kiwi accent; PlayStation presents a show reel of its new and upcoming PS4 game releases, including "Call of Duty: Infinite Warfare"; and Bud Light asks fans of the New York Jets and Buffalo Bills if they are ready for "Thursday Night Football."

TD Ameritrade recruits Indianapolis Colts quarterback Andrew Luck to show how the greatest returns can be from unexpected sources and the best investments are the ones most important to customers.

Finally, Taco Bell answers gamers' hunger for VR, offering diners who purchase a $5 Big Box meal the chance to win one of more than 3,300 Sony PlayStation VR headsets.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Taco Bell: Transport to the Future of Gaming Taco Bell: Transport to the Future of Gaming
Network: ESPN
Show: College Football
Primetime Airing: Sep. 15, 9:27 pm ET
FedEx: Ed's Novelties FedEx: Ed's Novelties
Network: CBS
Show: NFL Football
Primetime Airing: Sep. 15, 10:29 pm ET
PlayStation: The Best Place to Play PlayStation: The Best Place to Play
Network: CBS
Show: NFL Football
Primetime Airing: Sep. 15, 9:46 pm ET
TD Ameritrade: Andrew Luck's Greatest Returns TD Ameritrade: Andrew Luck's Greatest Returns
Network: CBS
Show: NFL Football
Primetime Airing: Sep. 15, 10:21 pm ET
Bud Light: Are You Game Ready? Bud Light: Are You Game Ready?
Network: CBS
Show: NFL Football
Primetime Airing: Sep. 15, 8:35 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Com2Us: Summoners War: Team Up Com2Us: Summoners War TV Spot, 'Team Up' Featuring Dave Franco, Alison Brie
Online Views: 3,006,056
Social Actions: 19,366
SpotShare: 11.53%
2K Games: NBA 2K17: Time to Assemble 2K Games: NBA 2K17 TV Spot, 'Time to Assemble' Featuring Kevin Durant, Kyrie Irving
Online Views: 444,041
Social Actions: 41,736
SpotShare: 5.42%
Burger King: Announcement Burger King: Burger King Cheetos Chicken Fries TV Spot, 'Announcement'
Online Views: 662,949
Social Actions: 22,309
SpotShare: 4.27%
Budweiser: Freedom Budweiser: Budweiser America TV Spot, 'Freedom'
Online Views: 235
Social Actions: 33,552
SpotShare: 3.21%
Amazon: Lion Amazon: Amazon Prime TV Spot, 'Lion'
Online Views: 29,405
Social Actions: 29,091
SpotShare: 2.97%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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