Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, FedEx promotes the convenience of its services for e-commerce businesses, with a punchline involving Groucho Marx glasses and a questionable Kiwi accent; PlayStation presents a show reel of its new and upcoming PS4 game releases, including "Call of Duty: Infinite Warfare"; and Bud Light asks fans of the New York Jets and Buffalo Bills if they are ready for "Thursday Night Football."
TD Ameritrade recruits Indianapolis Colts quarterback Andrew Luck to show how the greatest returns can be from unexpected sources and the best investments are the ones most important to customers.
Finally, Taco Bell answers gamers' hunger for VR, offering diners who purchase a $5 Big Box meal the chance to win one of more than 3,300 Sony PlayStation VR headsets.