Little Caesars' Deep Dish Pizza Mesmerizes Talking Heads
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Taco Bell employs jealousy as a selling tactic; Lowe's thoughts turn to spring and yard beautification; Cabela's heads to the great outdoors; and OtterBox puts its latest Defender series phone cases to the test.
Finally, Little Caesars makes use of two talking (and floating) heads, who appear to be from another time and dimension, to promote its deep dish pizza.