Watch the Spots

Kid Wins in October's Most Popular New Spot, Kid Loses in the Best-Remembered

Target's Boy in a Gecko Costume Is a Hit With Viewers

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Target won viewers' hearts last month with a Halloween-themed commercial showing a boy in a gecko costume whose realistically sticky fingers let him empty a candy bowl all at once. The spot was October's most-liked new commercial, according to Nielsen.

But it didn't make Nielsen's list of the most-remembered new spots. The winner there, a Travelocity commercial, shows a girl trying to swim in a sad, empty pool because her parents booked the wrong hotel. The image does kind of stay with you.

Among other marketers, Wendy's fared very well on the most-remembered chart with ads bringing back "Where's the beef?"

Nielsen Top 10 Most Liked New Ads, Oct. 1-31, 2011
Brand Ad Description Likeability Index
1 Target Boy in gecko costume uses sticky gecko hands to take all of the candy when trick-or-treating (:15) 182
2 Mentos UP2U Gum -- Guys uses children's rhyme to pick a gum flavor and tiger appears (:30) 165
3 Campbell's Healthy Request -- People dance in various locations; soup is proven to be heart-healthy (:15) 159
4 Chevrolet Montage of old still photos with antique cars being placed in front of present day life (:30) 155
5 Olive Garden Stuffed Rigatoni w/ Chicken or Sausage -- New stuffed pasta can be eaten with different sauces (:30) 144
6 Fisher-Price Little People Zoo -- Children and parents play and learn with a zoo toy that has various animals (:30) 137
7 Travelocity Young girl has to swim in empty pool because parents booked the wrong hotel (:15) 136
8 KFC Famous Bowls -- Layered bowl that contains full meal features bacon (:30) 132
9 Walmart Ad Match Guarantee -- Girl ignores "just take one" sign when trick-or-treating because she can't read (:30) 131
10 Best Buy A great zombie movie requires cool makeup, the right actors, and a killer computer (:30) 129

Nielsen Top 10 Most Remembered New Ads, Oct. 1-31, 2011
Brand Ad Description Recall Index
1 Travelocity Young girl has to swim in empty pool because parents booked the wrong hotel (:15) 213
2 Wendy's Dave's Hot 'N Juicy Cheeseburgers -- Guy buys "Where's the beef?" yellow t-shirt (:30) 208
3 Geico Gecko says saving on auto insurance is no problem, but finding parking in NYC? "Fuggedaboutit!" (:30) 200
4 Wendy's Dave's Hot 'N Juicy Cheeseburgers -- Guy buys "Where's the beef?" yellow t-shirt (:15) 199
5 Sensodyne ProNamel Iso-Active -- Gel technology strengthens and rehardens acid-softened enamel (:30) 188
6 Wendy's Dave's Hot 'N Juicy Cheeseburgers -- Guy buys "Where's the beef?" yellow t-shirt (:60) 182
7 Ocean Spray Cranberry Juice Cocktail -- Taste test : vegetable juice has ten times the sodium of cranberry juice (:15) 177
8 Kellogg's Rice Krispies -- Woman and kids make Halloween treats in the shape of pumpkins (:30) 175
9 Chevrolet Volt -- Employees at a drive through argue whether a car is electric (:30) 174
10 V8 V-Fusion Smoothie -- Jackie Chan snatches woman's drink and changes to real fruit Smoothie (:15) 172

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