Target Recruits Minions and a Troll in New Spot: It's Last Night's New Ads

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.

Among the new releases, Xbox scores in a FIFA 2017 commercial featuring A$AP Rocky and soccer players James Rodriguez, Anthony Martial and Marco Reus; Spotify features The Weeknd singing "I Feel It Coming"; Kmart's "Gifts Under $20" special makes one of Santa's elves break out into dance; and Ally Bank picks up a hitchhiker and offer financial advice.

Finally, Target recruits the Minions from "Despicable Me" and one of Dreamworks' Trolls to announce its holiday sales.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Xbox: FIFA 17: The Golden Controller Xbox: FIFA 17: The Golden Controller
Network: truTV
Show: Impractical Jokers
Primetime Airing: Nov. 25, 10:39 pm ET
<a  data-cke-saved-href='http://adage.com/lookbook/listing/spotify/3336' href='http://adage.com/lookbook/listing/spotify/3336' class='directory_entry' title='Ad Age LookBook'><a  data-cke-saved-href='http://adage.com/lookbook/listing/spotify/3336' href='http://adage.com/lookbook/listing/spotify/3336' class='directory_entry' title='Ad Age LookBook'><a href='http://adage.com/lookbook/listing/spotify/3336' class='directory_entry' title='Ad Age LookBook'>Spotify</a></a></a>: The Weeknd: Starboy Spotify: The Weeknd: Starboy
Network: FOX
Show: NFL Football
Airing Date: Nov. 27, 11:33 am ET
Kmart: Gifts Under $20 Kmart: Gifts Under $20
Network: Animal Planet
Show: Treehouse Masters: Branched Out
Primetime Airing: Nov. 27, 8:34 pm ET
Target: Ornaments Target: Ornaments
Network: TLC
Show: Sister Wives
Primetime Airing: Nov. 27, 8:50 pm ET
Ally Bank: Nothing Stops Us: Hitchhiker Ally Bank: Nothing Stops Us: Hitchhiker
Network: ABC
Show: College Football
Airing Date: Nov. 26, 9:58 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Amazon: Old Friends Amazon: Amazon Prime TV Spot, 'Old Friends' Song by Ludovico Einaudi
Online Views: 679,678
Social Actions: 133,925
SpotShare: 9.74%
Apple: Frankie's Holiday Apple: Apple TV Spot, 'Frankie's Holiday'
Online Views: 1,150,508
Social Actions: 31,652
SpotShare: 4.11%
Old Navy: Fight Night: 50 Percent Off Old Navy: Old Navy TV Spot, 'Fight Night: 50 Percent Off' Featuring Amy Schumer
Online Views: 1,839,692
Social Actions: 4,226
SpotShare: 3.63%
Life: Enjoy All of It Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida
Online Views: 1,075
Social Actions: 48,770
SpotShare: 3.10%
Xbox: FIFA 17: The Golden Controller Xbox: FIFA 17 TV Spot, 'The Golden Controller' Feat. A$AP Rocky, James Rodriguez
Online Views: 788,163
Social Actions: 22,038
SpotShare: 2.84%
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