So much for TV being irrelevant. For Taylor Swift, at least one TV network has become an important part of the marketing of her new album.
The music icon will debut her new song with a performance during ABC's Thursday night TGIT lineup.
This follows the alphabet network using Swift's single, "Look What You Made Me Do," to promote the fall return of the Shonda Rhimes block of programming, which includes "Grey's Anatomy," "Scandal" and "How to Get Away with Murder."
ABC, or any broadcast network for that matter, is perhaps an odd partner for Swift, who has relied on some smart social media marketing to promote her new music. This summer, Swift wiped her social media accounts clean in the run-up to the debut of the first single off her new album, causing an uproar among her fans.
Swift's three-minute performance will air sometime during "Scandal," which starts at 9 p.m. ET, and in a promo during "Grey's Anatomy." An extended version of the performance will air on ABC sibling Freeform on Friday.