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Taylor Swift's 'Dark' New Song Is Already a Promo for ABC's ShondaLand Lineup

By Published on .

Taylor Swift released her "edgy" new single on iTunes Friday morning, quickly drawing plenty of social-media mockery like this ...

... but just as quickly finding a second life in a promo for ABC's Shonda Rhimes lineup:

It's a power play on behalf of ABC's Thursday programming, the crown jewel for the last-place broadcast network among 18-to-49-year-olds.

Rhimes' four shows last season -- "Grey's Anatomy," "Scandal," "How To Get Away With Murder" and the now-canceled "The Catch" -- comprised 20% of ABC's primetime scripted gross ratings points and 44% of its drama GRPs. "Grey's Anatomy" finished its 13th season still among the top 10 scripted series among 18-to-49-year-olds.

Two more Rhimes shows are also on their way to ABC's airwaves, a legal drama called "For the People" and a firehouse soap spun off from "Grey's."

Rhimes of course has since signed a deal to make new shows for Netflix.

Contributing: Anthony Crupi.

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