Tragedy strikes Twitter: 10,000 retweets fails to bring 'Seinfeld' back

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SPOILER ALERT: Not only is "Seinfeld" not coming back, but NBC has called b.s. on the protagonist of this little Twitter drama (see the update at the end of this post).

If social media has taught us anything, it's that you can have whatever your heart desires—if you get enough retweets. That lesson was conveyed most vividly last year, when a dude named Carter Wilkerson used Twitter to petition Wendy's for free chicken nuggets:

Wendy's quickly responded with "18 million." And though Wilkerson's subsequent tweet showing his Twitter conversation with Wendy's—along with the plea "HELP ME PLEASE. A MAN NEEDS HIS NUGGS"—topped out at 3.6 million retweets, it became the most retweeted tweet of all time and Wendy's took mercy on Wilkerson and gave him his year's worth of nuggets anyway.

Fast-forward to July 5, 2018, which happens to have been the 29th anniversary of the premiere of "Seinfeld" on NBC. The guy who does Seinfeld Current Day (@Seinfeld2000) on Twitter and its Instagram companion—both accounts imagine a world in which the sitcom was never cancelled—had his own idea for retweet-fueled gratification:

Honestly, 10,000 seems a bit low—and therefore suspicious—but of course the Twittersphere stepped up and helped push @Seinfeld2000 past the 10K RT mark.

Then tragedy struck.

Today, Seinfeld Current Day tweeted screenshots of what claims to be a DM conversation with the social media worker bee behind @nbc. Though it is a parody account, so take this with a grain of yadda yadda yadda:

The exchange includes a major letdown: "um... hello. well this is awkward.. i was JOKING. I can't belive you actually thought that was serious and that people actually retweeted you." And a (supposed) confession: "I'm sorry. I just work on social here. I have absolutely zero say in the network's programming decisions."

This is all obviously crushing news for a visionary who can imagine scenarios like this:

A post shared by Seinfeld2000 (@seinfeld2000) on

And then @Seinfeld2000 tweeted this:

Ad Age has reached out to both @Seinfeld2000 and @nbc for comment—and perhaps to broker a reconciliation—and will update this post if/when we hear back.

Meanwhile, just in case you missed it from a few weeks ago, here's a consolation prize:

UPDATE: NBC tells Ad Age that our suspicions about @Seinfeld2000's purported DMs with @nbc were well-founded. It was a "fabricated conversation," says an NBC spokesperson. So more than 10,000 people (actually, 13,787 people, as of this writing) retweeted in vain.

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