Tide Is There for the Tough and Dirty; It's Last Night's Ads

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Febreze continues its "Nose Blind" campaign with a spot that compares a kitchen to a dumpster. The Cartoon Network promotes a mobile game, "OK K.O.! Lakewood Plaza." Squarespace serves up another teaser for its Superbowl ad, featuring comedy duo Key & Peele. And Tide explains how it became the No. 1 detergent in the country. (It involves family values and respect for American traditions, football included.)

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Squarespace: Super Bowl Teaser: Real Talk With Key and Peele: Sacrifices Squarespace: Super Bowl Teaser: Real Talk With Key and Peele: Sacrifices
Network: ABC
Show: Madoff
Primetime Airing: Feb. 4, 9:19 pm ET
Febreze: Nose Blind: Kitchen Febreze: Nose Blind: Kitchen
Network: CBS
Show: The Young and the Restless
Airing Date: Feb. 4, 11:23 am ET
Tide: America's Number One Detergent Tide: America's Number One Detergent
Network: CBS
Show: The Big Bang Theory
Primetime Airing: Feb. 4, 8:16 pm ET
<a href='http://adage.com/lookbook/listing/cartoon-network/6942' class='directory_entry' title='Ad Age LookBook'>Cartoon Network</a>: OK K.O.! Lakewood Plaza Turbo: Help Defend the Mini Mall Cartoon Network: OK K.O.! Lakewood Plaza Turbo: Help Defend the Mini Mall
Network: Cartoon Network
Show: Transformers: Robots in Disguise
Airing Date: Feb. 4, 6:53 am ET
Golden Ocala: Pursue Your Passion Golden Ocala: Pursue Your Passion
Network: Golf
Show: LPGA Tour Golf
Airing Date: Feb. 4, 9:17 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Axe: Extended: Find Your Magic Axe: Extended: Find Your Magic
Online Views: 2,785,079
Social Actions: 11,838
SpotShare: 0.98%
Wix.com: Pre-Release: Kung Fu Panda Discovers the Power of Wix Wix.com: Pre-Release: Kung Fu Panda Discovers the Power of Wix
Online Views: 1,120,228
Social Actions: 3,986
SpotShare: 0.38%
T-Mobile: Half-Off Smartphone Event: Hurry T-Mobile: Half-Off Smartphone Event: Hurry
Online Views: 137
Social Actions: 11,411
SpotShare: 0.31%
Subaru: Dog Tested: Puppy Subaru: Dog Tested: Puppy
Online Views: 182,324
Social Actions: 7,901
SpotShare: 0.26%
Heineken: Moderate Drinkers Wanted Heineken: Moderate Drinkers Wanted
Online Views: 359,536
Social Actions: 3,639
SpotShare: 0.19%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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