In Latest Reorganization, Time Inc. Creates Group General Managers

Company Seeking a Lifestyle Group GM

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Time Inc.'s headquarters in Lower Manhattan.
Time Inc.'s headquarters in Lower Manhattan. Credit: Courtesy Time Inc./Marina Zarya
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Time Inc., which last week revealed plans for a "new editorial structure" in which magazine brands are divided into four groups, announced plans Tuesday for group general managers to lead their business operations.

"This is an important position in the new structure, as the GMs will serve as overall business brand stewards for each of the four groups and will be the glue that binds all business matters and initiatives within the groups," wrote Rich Battista, who was recently named exec VP at Time Inc. and president-brands, in a memo obtained by Ad Age.

The new general managers will report to Mr. Battista.

The four editorial groups focus on News (Time, Fortune, Money, Time for Kids, Motto), Celebrity, Entertainment and Style (People, Entertainment Weekly, InStyle, StyleWatch, People en Español, Essence, Instant, xoJane), Sports (Sports Illustrated, Golf, SI Kids), and Lifestyle (Real Simple, Southern Living, Travel & Leisure, Food & Wine, Sunset, Coastal Living, Health, Cooking Light, Cozi, MyRecipes). Editorial leaders report to Alan Murray, who was named the company's chief content officer earlier this month and reports to Mr. Battista.

On the business side, the four groups will be Celebrity, Entertainment & Style; News & Luxury; Lifestyle; and Sports.

Mr. Battista, in the memo, announced that Meredith Long has been tapped to serve as senior VP and general manager of the News & Luxury group. Ms. Long had been named group publisher in April, with responsibility for Time, Fortune and Money.

The announcement did not address what becomes of most of the brands' publishers. Essence Communications President Michelle Ebanks will continue in her role, as will Departures Senior VP-Publisher Steven DeLuca. Both will report to Mr. Battista. Mr DeLuca will also work closely with Ms. Long.

Mr. DeLuca previously reported to MaryAnn Bekkedahl, who in May was named president-fashion & luxury, but recently left the company, according to a spokeswoman.

No brand publishers are leaving as part of the changes, the spokeswoman said.

Mr. Battista said he will remain in charge of the Celebrity, Entertainment & Style, and Sports groups "for the forseeable future." Time Inc. is recruiting for someone to serve as senior VP/general manager of the Lifestyle group.

"The GMs will work closely and collaboratively will all departments across the company -- editorial, digital, business development, sales, finance, video and marketing/communications -- to manage the brands, develop strategies and drive incremental revenue and profits through new businesses and platforms and brand extensions," Mr. Battista wrote.

After the recent editorial changes, Nancy Gibbs, in addition to editing Time magazine, will serve as editorial director of the News Group. People editor Jess Cagle will also serve as editorial director of the Celebrity, Entertainment and Style Group. Chris Stone remains in charge, editorially, of the Sports Group. And Travel & Leisure editor Nathan Lump also serves as editorial director of the Lifestyle Group.