Time Inc. Merges Print and Digital Corporate Sales

Digital President Kirk McDonald Exits at the Same Time

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NEW YORK (AdAge.com) -- In one more step for the integration of print and digital media, Time Inc. has combined the operations that had handled its largest advertisers in each medium.

Leslie Picard
Leslie Picard
"We have been doing it in two parts," said Paul Caine, exec VP and chief revenue officer at Time Inc. "Now we're doing it in one."

Leslie Picard, who had been president of corporate sales and marketing, was named president of the combined operation, which the company called Time Inc. Branded Solutions. Kirk McDonald, who had been president of Time Inc. Digital, is leaving; the company said his exit came about independently of the merger.

Ms. Picard and Mr. McDonald had reported to Mr. Caine since last month, when he was promoted to the newly created post of chief revenue officer. Any successor to Mr. McDonald will report to Ms. Picard.

"The existing teams as they are right now are going to report to her," Mr. Caine said. "She's going to work to move their focus toward an integrated brand solution."

The change is the latest since Jack Griffin last fall became CEO at Time Inc., which publishes magazines including People, Sports Illustrated, Time and Fortune. He previously elevated Martha Nelson from editor of the style and entertainment group to the company's No. 2 editorial post, behind Editor in Chief John Huey; named Mr. Caine chief revenue officer, handing him many duties that had been handled by Stephanie George; named Ms. George to the newly created post of CMO; recruited Randall Rothenberg, who'd been president of the Interactive Advertising Bureau, to the newly created post of chief digital officer; and brought in former National Geographic executive John Q. Griffin as part of a reorganization of the company's news and sports titles.

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