Read the Time Inc. INTERNAL MEMO.
Jeremy Koch, currently president of Time Consumer Marketing, will take an unspecified sabbatical, according to a memo from Time Inc. Chairman-CEO Ann Moore. He will be replaced by Brian Wolfe, currently Time magazine's consumer marketing director, who will report to John Squires, Time Inc.'s executive vice president.
"We are moving a little more towards centralization" of consumer marketing efforts, Mr. Squires said, "while we try to maintain the importance of brand development" among the company's stable of titles.
Under the new centralization plan, the circulation heads, otherwise known as consumer marketing directors, at the company's 13 New York-based magazines will report to a vice president overseeing one of four clusters, as well as the Time Inc. executive vice president most closely associated with any given magazine brand.
Previously, these circulation heads reported only to the presidents of their magazines, Mr. Squires said.
The moves may also provide a clue as to how Ms. Moore, who assumed her responsibilities in July, may run Time Inc. Her predecessor, Don Logan, was known for a decentralized approach, but Mr. Squires, who oversees the company's consumer marketing strategy, said the plan to remake consumer marketing began under Mr. Logan.
Not a 'cost-saving' move
Some familair with the centralizing efforts have noted the plan lays the groundwork for potential staff reductions within Time Inc.'s corporate circulation department, which is sizable by industry standards. Mr. Squires refused to comment on whether any immediate layoffs had occurred or what the future may bring, except to say the company is "not looking at this as a cost-savings opportunity."
All the same, Ms. Moore has made finding $100 million in cost savings at Time Inc. a major -- and oft-stated -- goal for 2003.
The company is also planning to ramp up efforts to develop new sources for magazine circulation under its Time Direct Ventures, which will be run by newly named President Jeff Blatt. Currently that department has 13 staffers, and Mr. Squires said "it will grow."
The clusters and their new VPs are: The News and Entertainment Group (Time, Entertainment Weekly, Sports Illustrated and SI For Kids), headed by Entertainment Weekly's former consumer marketing director, Monica Ray; The People Group (People, Teen People and People en Espanol), headed by People's former consumer marketing director, John Brown; The Women's Lifestyle Group (In Style, Parenting and Real Simple), headed by Real Simple's former associate publisher, Steve Sachs; and The Business and Finance Group (Fortune, Money and Business 2.0), headed by former consumer marketing vice president Gene Foca.