×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Thrillist CEO Ben Lerer: Publishers Must Find Revenue Sources Beyond Advertising

By Published on .

For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business.

"We built what essentially is our own biggest advertiser," said Ben Lerer, co-founder and CEO of Thrillist, at the Interactive Advertising Bureau's Annual Leadership Meeting.

Ad Age caught up with Mr. Lerer after the talk, and asked him whether it's a strategy other publishers should embrace.

Advertising Age Player

Most Popular
In this article: