Time Inc. Reorganizes Corporate Sales, Seeks Expanded Marketing Services

Company Names Stephanie George CMO and Paul Caine Chief Revenue Officer

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NEW YORK (AdAge.com) -- Time Inc. CEO Jack Griffin continued putting his stamp on the company today by promoting two company executives to lead a new corporate sales and marketing structure and assigning one of them to build out Time Inc.'s marketing services capabilities.

Paul Caine and Stephanie George
Paul Caine and Stephanie George Credit: Joseph Moran
Mr. Griffin succeeded Ann Moore as CEO in September following a successful run atop Meredith's National Media Group, where he had helped the company move further into marketing services by acquiring ad agencies. The broader set of offerings for advertisers, in turn, has helped Meredith weather a plunge in demand for magazine ad pages last year and capitalize on a longer-term increase in demand for digital services.

On Monday he seemed to confirm that he will lead Time Inc. -- publisher of magazines including People, Fortune, Sports Illustrated and InStyle -- in a similar direction. He named Stephanie George exec VP and CMO at Time Inc., a newly created post; she had been exec VP and president of Time Inc. advertising sales and marketing. As CMO her duties will include overall positioning of the company and directing "a series of initiatives to expand Time Inc.'s capabilities in marketing services," the company said in a statement.

Three units that already provide services to advertisers -- Time Inc. Content Solutions, Media Networks Inc. and Targeted Media Inc. -- will continue to report to her, but will be complemented by expanded capabilities if those initiatives are successful.

At the same time Mr. Griffin named Paul Caine exec VP and chief revenue officer; he continues in his role as president of the Time Inc. style and entertainment group, which houses magazines such as People, InStyle and Entertainment Weekly. Although the chief revenue post is a new one for Time Inc., he assumes the corporate sales responsibilities that had been handled by Ms. George, as well as two of her direct reports: Leslie Picard, president of corporate sales, and Kirk McDonald, president of digital.

Last week Mr. Griffin made his first major personnel move, albeit a less dramatic one, by promoting company veteran Martha Nelson to the company's No. 2 editorial post, putting in her in line to become Time Inc.'s first female editor in chief and assuring a certain amount of editorial continuity should that happen. Her ascension to the post currently occupied by John Huey could simultaneously mark a departure, however, because her background running lifestyle and entertainment magazines such as People and InStyle differs from Mr. Huey's background in more serious news.

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