Media

Inside the Party With a Purpose: Time Inc.'s Essence Festival Is a Marketer Draw

A crowd revels in the moment during a concert at the Mercedes-Benz Superdome in New Orleans. (William Widmer)
By:
July 18, 2016 12:00 PM

Featured Stories

TV Upfront
Takeaways from Disney’s upfront
TV Upfront

The media company addressed economic uncertainty and highlighted its ESPN streamer.

PH
By:
Parker Herren
Takeaways from Disney’s upfront
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront
PH
By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
Brand Marketing
How brands are investing in local marketing—and why it’s so important
Brand Marketing
BD
By:
Brandon Doerrer
How brands are investing in local marketing—and why it’s so important