Time Inc. Sends Fortune Small Business to Custom Division

Fourteen Staff Positions In Limbo, Managing Editor Out

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NEW YORK (AdAge.com) -- Time Inc. is shifting editorial production of FSB: Fortune Small Business magazine, the title distributed to about 1 million American Express Open card holders, into Time Inc.'s custom-publishing division, which produces magazines including MyFord and Merrill Lynch Rewards.
The editorial production of the title is shifting to Time Inc.'s custom-publishing division.
The editorial production of the title is shifting to Time Inc.'s custom-publishing division.

Brian Dumaine, the editorial director, will retain editorial oversight even as the magazine's editorial operations are assumed by Time Inc. Content Solutions. But Dan Goodgame, who has been managing editor at FSB since 2003, is leaving the company, Time Inc. said; he did not respond to a message left at his office. Another 14 or so editorial staffers' jobs are up in the air.

Money saver
"A decision has been made to change the way we produce FSB editorially," a spokeswoman confirmed. The move will serve readers better by tapping a wider pool of resources for FSB. But it will also save the company money, she said.

Time Inc.'s pursuit of lower costs has led to some hard decisions, including last year's shutdowns at Business 2.0 and Life magazines. This has been a particularly hard year for magazines to sell ad pages, and FSB is no exception. Ad pages at FSB fell 14.3% in the first half, according to the Publishers Information Bureau.

The Los Angeles Times recently moved its Sunday magazine over to the control of its advertising department, and out from under the control of the newspaper's editors. The glossy monthly will relaunch Sept. 7.
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