Time Warner's Sports Illustrated Cuts 16 Staffers

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About 16 staffers will leave the Sports Illustrated unit of Time Warner 's Time Inc. as the magazine behemoth continues to refine itself in the face of a shifting business environment.

A spokesman for the unit, Scott Novak, confirmed that 13 employees from across the division, which includes Sports Illustrated, SI Kids and other sundry content plays, have taken buyouts, while three were laid off. Before the corporate maneuver, the Sports Illustrated Group had 210 employees.

"This was part of an editorial reorganization, with economic goals in mind," said Mr. Novak.

Sports Illustrated ad pages have fallen 7% through July, according to Publishers' Information Bureau statistics provided by the spokesman. While the group faces challenges in in its print business, he said, it has been striking sponsorship deals elsewhere. He said interest in digital advertising surrounding Olympics-related content has been quite robust as has interest in its 2013 "Swimsuit Issue" efforts. Sports Illustrated is also teaming up with NBC Universal's NBC Sports Network to launch a program that is being sponsored by Lexus.

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