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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Microsoft compares its Surface Pro 4 with an Apple MacBook as a musician sings that the "Mac is less useful, like a hat for your cat"; Slim Jim shows a real estate agent helping a man escape a future with kids; and Verizon celebrates America's greatness ("we don't strive to write the 'so-so' American novel") in an ad introducing its next generation network LTE Advanced.