Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TNT and JetBlue Promote New 'Dallas' With Billboard for Airplanes

Five Acres of Mulch, Sand, Limestone and Hay

By Published on .

TNT and JetBlue have teamed up on a five-acre "living billboard" visible from flights departing or arriving at Dallas/Fort Worth Airport to promote the network's revival of "Dallas" and the airline's new route between Dallas and Boston.

Earthworks artist Stan Herd created the image, which features "Dallas" characters J.R. Ewing and Bobby Ewing with the message "Dallas Welcomes JetBlue," using mulch, sand, limestone, hay and other materials.

As part of the promotion, which runs through July, JetBlue customers will be able to access "Dallas" content while on board their flights, including commentary from the cast and behind-the-scenes looks.

Credit: Edward M. Pio Roda
Credit: Edward M. Pio Roda
Most Popular
In this article: