NFL's Breast Cancer Ad Most Memorable Commercial Among Millennials

Keurig Spot Also Holds Millennials' Interest

By Published on .

Advertising Age Player

NFL's commercial promoting breast-cancer-awareness month was the most memorable ad among millennials in October, according to a ranking from Nielsen.

"A Crucial Catch," in partnership with the American Cancer Society, is a campaign designed to educate and screen women across the U.S.

Nielsen Brand Effect ranks the top 10 ads among the demographic, asking a sample of viewers whether they remember ads, the brand of the ad, whether they liked the spot and whether it influenced their intent to purchase a product.

Compared to the average ad, "A Crucial Catch," was 2.41 times more likely to be remembered and associated with the correct brand among millennials, defined here as viewers between 18- and 33-years-old, according to Nielsen.

Other memorable ads during the month include: Keurig's "Brew For One, Brew For All"; Activision Call of Duty's, "First to Fight"; Microsoft's "Tablet That Can Replace Your Laptop"; and Hunt's "Farmers Market."

The Keurig spot was No. 1 among the broader 18-to-49 demographic, with Dodge's "Craig Craig Craig" coming in at No. 2. Three ads appear in the top 10 among both millennials and adults up to 50 -- NFL's "A Crucial Catch," Keurig's "Brew For One" and IHOP's "Scary Face Pancakes."

In this article:
Most Popular