You Should Probably Not Touch Craig Robinson's Dart (It's Yesterday's New Ads)

But Feel Free to Watch the Newest Spots From Dodge, Amazon, Berocca, Dish and Under Armour

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, actor-comedians Craig Robinson and Jake Johnson star in a new Dodge Dart spot that comes with its own tagline/URL, donttouchmydart.com, that takes to you a YouTube channel with more spots in the series. And an Under Armour commercial starring ballet dancer Misty Copeland that's already a hit on YouTube with nearly four million views (Creativity previewed it and made it an Editor's Pick last Thursday) got five national TV airings yesterday -- two on MTV and three on E!, per iSpot's 24/7 tracking.

It's also already the most engaging ad on the air right now, according to iSpot measures of digital activity around it.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Under Armour: I Will What I Want Under Armour: I Will What I Want
Network: E!
Show: Keeping Up With the Kardashians
Primetime Airing: Aug. 4, 9:31 pm EST
Dodge: Don't Touch My Dart: Garage Door, Mmmm Dodge: Don't Touch My Dart: Garage Door, Mmmm
Network: CBS
Show: Under the Dome
Primetime Airing: Aug. 4, 10:09 pm EST
Dish Network: Going Back to College? Dish Network: Going Back to College?
Network: TNT
Show: Major Crimes
Primetime Airing: Aug. 4, 9:55 pm EST
Amazon Fire Phone: Investment Amazon Fire Phone: Investment
Network: NBC
Show: American Ninja Warrior
Primetime Airing: Aug. 4, 9:12 pm EST
Berocca: Dollhouse Berocca: Dollhouse
Network: CBS
Show: Under the Dome
Primetime Airing: Aug. 4, 10:36 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Under Armour: I Will What I Want Under Armour: I Will What I Want
Online Views: 3,884,411
Social Actions: 80,634
SpotShare: 9.29%
Adidas: BOOST Changes Everything Adidas: BOOST Changes Everything
Online Views: 318,089
Social Actions: 24,390
SpotShare: 2.34%
Coca-Cola: Share a Coke Coca-Cola: Share a Coke
Online Views: 336,232
Social Actions: 22,450
SpotShare: 2.18%
GoDaddy: Air Wrench: Tony Stewart Pranks Danica Patrick GoDaddy: Air Wrench: Tony Stewart Pranks Danica Patrick
Online Views: 118,641
Social Actions: 15,381
SpotShare: 1.43%
Evolve Together: Playthings Evolve Together: Playthings
Online Views: 550,557
Social Actions: 12,500
SpotShare: 1.41%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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