'IN TOUCH WEEKLY' LEADS IN MAGAZINE CIRCULATION GAINS

ABC Fas-Fax Reports 'US Weekly' Is Up 23.9%

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NEW YORK (AdAge.com) -- Despite the continued crowding of the weekly celebrity magazine market, the star-crazed glossies continued to post circulation gains during the first half of the year,
'In Touch Weekly's newsstand sales were up 49.4%; subscriptions rose 59.6%.
according to the Audit Bureau of Circulations Fas-Fax report released this morning.

At Bauer Publishing’s In Touch Weekly, newsstand sales grew 49.4% compared with the first half of 2004. Subscriptions rose 59.6% and total paid circulation increased 49.7% to 1.1 million.

'U Weekly' up 23.9%
Us Weekly continued to thrive despite competition from titles like In Touch. The Wenner Media title reported a single-copy sales bump of 32.6%, a subscription increase of 13.2% and an overall gain of 23.9%, with a new total paid circulation of nearly 1.7 million.

Star from American Media Inc. lost 4% at the newsstand but increased subscriptions 107.5%, combining for a 20.9% increase in total paid circulation, which totaled 1.4 million. National Enquirer, one of Star’s celebrity siblings, fared worse, as a newsstand decline of 14.7% and a subscription increase of 6.8% combined to drag down total circulation 9.6% to 1.3 million.

People, from Time Inc., held steady with a 2.5% jump in newsstand sales and a 1.3% hop up overall, for a total paid circulation of nearly 3.8 million.

Spanish-language and Hispanic titles kept growing, although their relative youth and smaller circulations made high-percentage increases easier to achieve than they were at, say, Time magazine.

Hispanic titles
Hearst’s Cosmopolitan en Espanol drove newsstand sales up 80.5%; Conde Nast Publications’ Glamour en Espanol’s newsstand sales rose 65.4%; and Latina magazine revved up single-copy sales by 57.6%. The largest of those three, Latina, has total paid circulation of 297,447, but Glamour en Espanol has just reached 72,242.

In the mature newsweekly field, Time fell 3.4% at the newsstand while posting a 0.6% rise in subscriptions, for a 0.4% overall increase to 4.1 million. At Newsweek, part of the Washington Post Co., single-copy sales sank 14%, but subscriptions rose 2.5% and total paid circulation grew 1.8% to 3.2 million. U.S. News & World Report’s newsstand sales fell 16.6%, subscriptions eked out a 0.6% increase and total circulation remained flat at 2 million.

The newsstand struggles for traditional women’s service magazines continued across the category, with the exception of Meredith’s Ladies’ Home Journal, where single-copy sales increased 5.3%.

'ElleGirl' and 'Wired' up
Elsewhere, magazines showing momentum included Hachette Filipacchi Media U.S.’s ElleGirl, where newsstand sales rose 23.3%; Conde Nast’s Wired, which improved at the newsstand by 16.7%; National Geographic Adventure, where newsstand sales rose 8.9%; the independent shelter book Dwell, with newsstand sales up 36.5%.

More than a dozen well-known titles failed to meet their rate bases, the paid circulation they guaranteed to advertisers. That group included Johnson Publishing's Ebony, Kiplinger’s Personal Finance, Hachette’s Metropolitan Home and Road & Track, American Media’s Muscle & Fitness, Meredith’s recent acquisition Parents, and Playboy.

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