Over the last two weeks, Comedy Central has finally been sending Trevor Noah, the new host of the Daily Show whose reign begins tonight, out into the wild. In the six months since he was named the surprising successor to Jon Stewart, he has been touring and working with the writing staff, but publicly, he has been a non-presence. He made a cameo on the final Daily Show episode, he showed in a couple of ads, he did Jerry Seinfeld's show, but until the last two weeks, you've seen almost none of him. This has caused Mr. Noah a serious problem.
Remember, when Mr. Stewart announced he was leaving the Daily Show, the general consensus was that the show was comedy's Oval Office, the most desired daily gig available. (Many felt John Oliver, who is currently thriving on HBO, had left the show just a few months too early; he would have been a logical, obvious successor.) This turned out not to be the case exactly (Chris Rock, Amy Poehler, Louis C.K., and Amy Schumer all turned down the job) but nonetheless, Mr. Noah, at the tender age of 31, was suddenly thrust from almost total obscurity in the United States to the biggest stage in the comedy game.
There was some initial positive press about giving a black African such a high-profile assignment in an industry dominated by white men -- but the honeymoon only lasted 24 hours. Things totally fell apart for Mr. Noah when online sleuthers dug into his Twitter history and found a series of offensive (and, worse, unfunny) jokes about Jews, gays, women, and the obese. The backlash was immediate and total, and Mr. Noah was forced to give a non-apology apology.
The problem wasn't that the jokes were bad or uncouth (though they were). After all, Louis C.K., perhaps the most popular and beloved comedian on the planet right now, has said things a thousand times more offensive. The problem for Mr. Noah was that they became the only thing that Americans, who hadn't seen his standup and didn't know his story, knew about him. The first time millions of people ever saw him was in this defensive crouch. His narrative switched immediately from "smart, insanely young talent" to "crass jerk."
Much of this has to do with how quiet Mr. Noah, and Comedy Central, have been in the ensuing months. Until very recently, there were no web videos (like Stephen Colbert did during his time away from cameras), no cameo appearances on sitcoms. Mr. Noah didn't start trying to reintroduce himself to the American public until the last two weeks, when he gave a series of interviews and appeared on Stephen Colbert's new show, where he did himself no favors by trying out some shaky political material in front of the man who has mastered the art.
And even those interviews have caused him trouble, most notably his comments about criticism of Vanity Fair's pictorial of every current talk show host, of all whom were men. Mr. Noah said, in the tone-deaf fashion that has become his hallmark, that women were in fact "more powerful" than men in comedy, which is, uh, not close to being true. He hasn't had to apologize for that, not yet, but only because there weren't as many paying attention. Mr. Noah's inability, culturally based or otherwise, to accurately read the outrage winds that push today's conversation has led Previously.TV, a terrific television-focused pop culture website to run a featured called, "Predicting Trevor Noah's Future Scandals." ("Lets Paper shoot him in a Native American headdress for a story on his new role as Daily Show'Chief.'" "Says his favorite season of Friday Night Lights is 2.")
For the record, Mr. Noah's version of the Daily Show has not yet begun. But that is the point, of course. And this is where Noah is probably in trouble no matter how good he is. In the last few years, Mr. Stewart's show grew to become less about the comedy and more about the politics. The Daily Show became a political institution of its own, a place where liberals could laugh at those stupid Republicans, a show often more ideally placed on MSNBC than Comedy Central. That Mr. Noah was a powerful, up- and-coming comedy talent -- and if you've seen the 2011 documentary about him, "You Laugh But It's True," you know he is an undeniable talent -- was completely beside the point. The Daily Show, more than it needs a funny host, needs someone whom the audience believes is on their side. That's just the way the show has evolved. Mr. Noah's show inevitably will have a different sensibility than Mr. Stewart's. Anytime he has a view that clashes with what the Daily Show audience is used to, it's going to be a problem. The show has put itself in an ideological straitjacket. And now Mr. Noah's trapped in it.
This is almost certainly unfair to Noah, who, after all, hasn't even gotten to do his show yet. But this is the world he walks into. It's also worth noting that the "otherness" that people were praising when he was hired now is working against him. One of those Previously.TV commenters wrote, "He also has a massive mountain to climb to prove he understands his audience. Being an 'international comic' is all well and good in theory, but the show's ratings figures come from WITHIN the US, not from outside it. You don't have to pander, but playing the bemused foreigner snarking on American idiocy could be a dangerous game, if he winds up going that way." Mr. Stewart has spent 10 years "snarking on American idiocy." Now we're not even going to let Mr. Noah do that.
Mr. Noah is an immensely skilled comedian, but he's 31 years old and is being flung into the maelstrom of a program that is demanding more of him than any human being, no matter how funny or skilled, could possibly give. Forget the Oval Office of comedy: This has to be the toughest gig in entertainment right now. Wish him luck. He sure is gonna need it.
-- Bloomberg News