NBC UNIVERSAL TO OFFER TV, MOVIES ON FILE-SHARING SERVICE
First Time a Broadcaster Aligns With Legal Peer-to-Peer Site
ONLINE VIDEO AD SPENDING TO TRIPLE BY 2007
Study Predicts Spending Shift Away From TV
AOL TV DEAL DRAMATICALLY INCREASES BROADBAND INVENTORY
With 14,000 Episodes From 300 Classic Warner Bros. Series
VIACOM LOOKS TO WEB FOR WORLDWIDE GROWTH
Names MTV Digital Media Guru to Lead the Way
COMEDY CENTRAL TO LAUNCH BROADBAND WEB SITE
Motherload.com to Feature 80 Short, Original Video Items Weekly
MTV ACQUIRES iFILM FOR $49 MILLION
Move Bolsters Viacom's New-Media Strategy
APPLE iTUNES TO OFFER VIDEO ON DEMAND
New iPods Play 'Desperate Housewives' and Other ABC, Disney Shows
'LONG TAIL' ONLINE STRATEGY BOOSTS MTV AWARDS AUDIENCE
Number of Streaming Video Views Rivals On-Air Version
WB TO PREMIERE NEW TV SHOW AS WEB VIDEO
Entire First Episode of 'Supernatural' Debuts on Yahoo
SCRIPPS TO LAUNCH 13-PART WEB VIDEO SERIES
TV-Like Programming Will Run on Foodnetwork.com
NICKELODEON'S NICK JR LAUNCHES BROADBAND FOR 2-YEAR-OLDS
Online 'Sneak Peek' Videos Promote Upcoming TV Shows for Tots
YAHOO EXPANDS NEWS VIDEO WITH CNN AND ABC FEEDS
Move Comes as AP Prepares to Launch Its Own Online Video News Network
The move is believed to be the first time a linear cable channel has migrated into an online-only broadband format -- and underscores how valuable broadband content is becoming as marketers become more and more interested in advertising within streaming video content. By most accounts, the inventory shortage in the streaming video space has driven its CPM prices three to four times higher than that of traditional cable TV content.
In a statement, NBC Universal said the new broadband operation will launch Jan. 1 and more robust content will be added later in the year.
NBC Universal had been contemplating the fate of the small cable channel for the better part of a year. Last December, Trio’s contract with DirecTV lapsed and the network lost more than half of its 20 million subscribers. At the time, NBC Universal said it was committed to programming Trio and its Web site for loyal viewers and cable partners. The company had curbed the net’s programming budget and shuffled its staff, adding Bravo’s duties to the network’s president, Lauren Zalaznick. About the same time, media buying executives reported they where not hearing the network pitched aggressively by NBC Universal’s sales staff.
Moving the channel’s home to Bravo’s Web site makes sense. Ms. Zalaznick oversees both channels, and they share a similar programming strategy of shows heavy on pop culture and arts content. The broadband channel will air several of Trio’s hit series, including “Brilliant But Cancelled,” a series about short-run TV programs.
Trio was launched about 11 years ago in Toronto by North America TV, a venture backed by the Canadian Broadcasting Corp., and grew into a media and critics’ darling for its smart, cheeky take on pop culture-related programming. It was even named in 2003 an “it” network by Entertainment Weekly.