Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, kids reveal what makes a spelling bee champ for Amazon Kindle, sponsor of the 2016 Scripps National Spelling Bee; a father and his daughters show how important a good password is in Wells Fargo's latest; and Jo-Ann promotes its Memorial Day sale.