Truth's New PSA Pits Vine Star Against Big Tobacco
Plus, The Five Most Digitally Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Subaru's latest ad highlights the brand's safety features with parents in mind, while Nissan targets football fans with a woman who surprises her boyfriend by taking him to a football game. Apple premiered yet another spot with the Golden State Warriors' Stephen Curry promoting the new iPhone 6S camera.
And the Truth campaign returned to air with a spot tapping social media stars' popularity, showing Vine personality Christian DelGrosso saying that even occasional social smoking "with the squad" -- in his case, a bunch of stuffed animals -- makes Big Tobacco lots of money.