Turner Deepens Partnership With Snapchat, Now Includes Ad Sales

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Turner is deepening its partnership with Snapchat, including collaborating on ad sales, as Snapchat continues to expand its relationships with TV creators.

As part of the deal, Turner will create original shows based on programming from TBS, Adult Swim, truTV, Great Big Story and Super Delux to live on Snapchat's Discover platform. It will also extend its live coverage of sports on Snapchat.

Bleacher Report, Turner's digital sports brand, will also launch a Discover Channel in the U.S. Turner already has a CNN Discover channel.

"This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing experiences for a younger, mobile-centric audience," David Levy, president, Turner, said in a statement. "Snapchat is a powerful outlet to directly connect with the millennial generation and perfectly aligns with our portfolio-wide strategy to engage with audiences at every touch point."

Turner struck a deal with Snapchat in March to create live stories around sporting events like March Madness, college baseball and professional golf.

Turner will also collaborate with Snapchat on ad sales, developing exclusive and immersive advertising experiences that give brands the opportunity to connect with a millennial audience. The two companies will also provide sponsors with ad opportunities on the Discover Channels.