TV Ad Spending vs. Internet Ad Spending, 2000 to Present

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TV is the biggest ad medium, but digital ad spending is moving up fast. TV networks and stations are vying for a share of digital dollars by extending their media brands to the internet and mobile.

Want to know how much time households spend watching TV? What the tube's share of domestic advertising is? We've got the charts to tell the story. And for more TV-advertising-related analysis, check out this week's "TV Issue" and keep up with daily news on Mediaworks.

TV includes network, national cable, spot and syndication. Internet includes display, internet video/rich media, paid search, internet radio, podcast, social media and mobile. More info: zenithoptimedia.com. Source: ZenithOptimedia Advertising Expenditure Forecasts (April 2011).
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