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Watch the Newest Ads on TV From Geico, Little Caesars, Progressive and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A backseat driver gets the upperhand in a most excellent way in a Little Caesars ad. Hershey's imagines a world—and specifically an Earth—without layers (spoiler: "You'd be drowning in magna"). And the Geico Gecko helps reenact basically every conference call ever.

Today's TV Ad Highlights

Data provided by iSpot.tv
Teleconference
Premiered on: Championship Drive: Who's In?, ESPNU
GEICO data for the last 30 days
Impressions: 5,641,414,344 (28% of industry)
Est. TV Spend: $116,764,686 (34% of industry)
Attention Score: 86.60
Attention Index: 99 (1% more interruptions than avg.)
Madden NFL 18: Me and Marshawn: We
Premiered on: NFL PrimeTime, ESPN
Xbox data for the last 30 days
Impressions: 861,966,016 (14% of industry)
Est. TV Spend: $21,390,405 (18% of industry)
Attention Score: 86.78
Attention Index: 84 (16% more interruptions than avg.)
Lunch
Premiered on: Tyler Perry's House of Payne, BET
Progressive data for the last 30 days
Impressions: 3,301,308,309 (17% of industry)
Est. TV Spend: $56,426,460 (16% of industry)
Attention Score: 84.26
Attention Index: 85 (15% more interruptions than avg.)
A World Without Layers
Premiered on: Last Man Standing, Freeform
Hershey's data for the last 30 days
Impressions: 2,915,871,256 (27% of industry)
Est. TV Spend: $21,023,849 (23% of industry)
Attention Score: 84.54
Attention Index: 73 (27% more interruptions than avg.)
Backseat Driver
Premiered on: BBQ Pitmasters, Destination America
Little Caesars Pizza data for the last 30 days
Impressions: 1,207,669,022 (18% of industry)
Est. TV Spend: $12,833,139 (15% of industry)
Attention Score: 92.45
Attention Index: 122 (22% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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