Watch the newest ads on TV from Target, Apartments.com, Indeed and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Target takes 15 seconds to promote its new in-house, denim-centric fashion label Universal Thread. Fage points out that its yogurt is now verified by the Non-GMO Project. And "inventor of the apartminternet" Brad Bellflower, who looks a lot like Jeff Goldblum, is back in the latest Apartments.com ad.

Today's TV Ad Highlights

Data provided by iSpot.tv
The Shortlist
Premiered on: FOX and Friends, Fox News
Indeed data for the last 30 days
Impressions: 925,160,212 (27% of industry)
Est. TV Spend: $19,893,650 (45% of industry)
Attention Score: 92.44
Attention Index: 89 (11% more interruptions than avg.)
Universal Thread
Premiered on: Ultimate Spider-Man, Disney XD
Target data for the last 30 days
Impressions: 1,284,712,754 (10% of industry)
Est. TV Spend: $15,370,204 (10% of industry)
Attention Score: 84.31
Attention Index: 67 (33% more interruptions than avg.)
Totes. Obvi!
Premiered on: America This Morning, ABC
Fage Yogurt data for the last 30 days
Impressions: 14,056,781 (<1% of industry)
Est. TV Spend: $47,054 (<1% of industry)
Attention Score: 95.94
Attention Index: 140 (40% fewer interruptions than avg.)
First Solo Pad
Premiered on: Law & Order, TNT
Apartments.com data for the last 30 days
Impressions: 439,767,732 (9% of industry)
Est. TV Spend: $5,754,043 (9% of industry)
Attention Score: 95.98
Attention Index: 133 (33% fewer interruptions than avg.)
The Handmaid's Tale: Returning With Accolades
Premiered on: Unusual Suspects, Investigation Discovery
Hulu data for the last 30 days
Impressions: 140,428,934 (<1% of industry)
Est. TV Spend: $2,084,922 (3% of industry)
Attention Score: 93.57
Attention Index: 113 (13% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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