NEW YORK (AdAge.com) -- Toby Byrne, a longtime sales executive at News Corp.'s Fox broadcast network, will succeed the veteran Jon Nesvig as president of sales for the entire network starting Jan. 1, the company said today.
Mr. Byrne has served on Fox's sales staff for 15 years, originally joining the company in early 1996 as an account services representative. He was made an account executive in December of that year, became a vice president in 2003 and was promoted to his previous position supervising Eastern sales in January 2006. Prior to joining FOX, Mr. Byrne was a media buyer at Omnicom Group's BBDO agency in New York.
In a statement, Tony Vincequerra, chairman-CEO of News Corp.'s Fox Networks Group, cited "Toby's management skills, broad understanding of new and traditional media, and outstanding communication skills" as factors in the decision to give Mr. Byrne the new role.
Mr. Vincequerra said the rest of Fox's ad-sales structure is expected to remain intact. Jean Rossi will continue to serve as president of Fox One, the company's cross-platform marketing group, as well as executive vice president of sales. Neil Mulcahy will remain executive vice president and head of ad sales for Fox Sports
Fox announced in late October that Mr. Nesvig, who has been with the network since 1989, would step down from his post at the end of 2010.