NEW YORK (AdAge.com) -- Television Week will cease print publication and become online-only beginning in June. It will also spin off its successful NewsPro supplement as a stand-alone print magazine. Both the continuing TV Week website and NewsPro will come under the management of BtoB, a sibling publication of TV Week.
The stand-alone NewsPro magazine will launch in August, and be monthly after that. For the past 10 years, as part of TV Week, NewsPro has served journalists, news managers and news executives at all media organizations, including print, broadcast and online.
For TV Week, which began in 1982 as Electronic Media and became Television Week in 2003, the move from print publication to online news service mirrors the transition being made by so many other trade publications, and for the same reason: There is no longer enough advertising support in the TV industry marketplace to support the high cost of print publishing.
At the same time, readers have made it clear they prefer their news online, around the clock, with comments, commentary, analysis and data. Currently, TV Week's website reaches far more readers than its print magazine does.
"This is clearly a new era for publishing, and we know we must adapt in order to best serve our readers and advertisers," said David Klein, publishing director for TV Week, BtoB and Advertising Age.
"Our core advertisers are very supportive of this move, and we will continue to hold the same strong leadership position online as we currently have in print."
The website will be overseen by TV Week's Chuck Ross.
"We have exciting plans for the website and other new digital projects and events," said Mr. Ross. "These are chaotic times for publishing, but that also means enormous opportunities for us, and for our audience."