U2 Rocks Out in This New Apple Ad For Its iTunes Album Giveaway
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Men's Wearhouse says that "confidence suits you" in a spot that conspicuously lacks a gravelly-voiced narrator. And U2 rocks out in a new spot for its iTunes album giveaway that aired twice last night (on ABC and USA Network) and, according to iSpot's 24/7 tracking, eight more times so far today; it's also already grabbed the No. 2 spot in the Most Engaging portion of our chart.