Data

'Undercover Boss' Leads Shows for Brand Integration Recall

Although 'American Idol' Still Delivers for Coke, Nielsen Finds

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You've got to hand it to "Undercover Boss" on CBS: This is one great venue to get a brand some notice. Norwegian Cruise Line's star turn on the series' Jan. 2 episode became last month's most-recalled brand appearance in a prime-time broadcast show, according to new data from Nielsen.

And two other episodes featuring considerably more obscure brands -- UniFirst and Belfor -- also made the list, which is otherwise mostly dominated by the famous Coca-Cola cups of "American Idol."

Nielsen Top Ten Most-Recalled In-Program Placements: Realities
Jan. 1-31, 2011
Brand In-Program Placement Description Program Airing Info Recall Index
1 Norwegian Cruise Line Chief Executive Officer goes undercover to investigate the business from the inside. Undercover Boss (CBS, Jan 2) 179
2 Coke Zero Randy Jackson tells a contestant what he is drinking after the contestant asks for a sip. American Idol (Fox, Jan 26) 163
3 Brita Name is shown on a computer monitor as contestants talk in the kitchen. The Biggest Loser (NBC, Jan 18) 162
4 Coca-Cola Cups are seen on judges' table throughout episode. American Idol (Fox, Jan 26) 158
5 Coca-Cola Cups are seen on judges' table throughout episode. American Idol (Fox, Jan 20) 154
6 Coca-Cola Cups are seen on judges' table throughout episode. American Idol (Fox, Jan 27) 146
7 UniFirst Chief Executive Officer goes undercover to investigate the business from the inside. Undercover Boss (CBS, Jan 9) 142
8 Belfor Chief Executive Officer goes undercover to investigate the business from the inside. Undercover Boss (CBS, Jan 16) 141
9 Coca-Cola Cups are seen on judges' table throughout episode. American Idol, (Fox, Jan 19) 122
10 Tabletops Unlimited Company provides new china for the Spanish Pavillion Restaurant. Kitchen Nightmares (Fox, Jan 21) 115
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