Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time last week. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Target rolls out its kid-created campaign, highlighting children's apparel line Cat & Jack; The Honest Company shows how three-time gold medalist and mom Kerri Walsh Jennings uses its range of products; TracFone promotes its smartphone plan; and JCPenney shows how to "get your penney's worth" with its Power Penney Days.
Finally, ACE Hardware features pint-size "future ACE customers" who ask questions such as "How do you unglue?" in its ad for a donation drive for CMN Hospitals.