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2009 Festival of Media

Unilever Wins Two Awards for Axe, Dove Media Campaigns

OMD, MediaCom Also Big Agency-Side Winners at Festival of Media

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VALENCIA, Spain (AdAge.com) -- Omnicom Group's OMD and WPP's MediaCom were the big agency winners last night at the Festival of Media Awards here, taking home two trophies as winners from the campaign category were announced.

Providing strong recall levels, generating hundreds of thousands of consumer activations, and results that included contributing to a year on year rate of growth of 20% and driving over 250,000 clicks resulting in a 6% increase in the average order value, which led to a 61% increase in sales revenue are all reasons that the work Omnicom Group's OMD and WPP's MediaCom took home top awards last night at the first-ever Festival of Media Awards.

The work of these agencies providing strong results for clients in competitive categories during tough economic times.

Unilever also won two awards, including the Best Localization award for a campaign WPP's Mindshare created for Axe in Europe, Middle East and Africa, and the Branding Bravery award for a Dove campaign created by PHD in Canada.

More 2009 Festival of Media Coverage:
Starcom MediaVest Named Media Agency Network of Year
Digitas USA and Microsoft Also Get Top Prizes
Media Agencies Still Figuring Out Multiplatform Buys, Social Media
But Top Managers Say Progress Is Being Made on Both Fronts
Havas CEO Sees At Least Two More Years of Grey Skies
Fernando Rodes Vila Calls for Focus on Green Initiatives in Meantime

OMD won the Best Use of Gaming and Gaming Platforms and Best Use of Performance or Affiliate Marketing awards for Gatorade in the U.S. and HMV in the U.K., respectively. MediaCom secured the Best Long-Term Strategy and Best Consumer-Driven/Community Campaign for Galaxy in the U.K. and Coca-Cola in Germany, respectively.

Other winners included Publicis Groupe's Starcom, Interpublic Group of Cos.' Universal McCann, Ad Pepper Media, Cossette Media and Inside Mobile.

Advertising Age is a sponsor of the awards.

Winners from 10 of the 19 campaign categories were announced last night and the remaining nine will be announced today. The winners and links to the work are below.

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Award-Winning Campaign Work:

The Award for Branding Bravery
Winner: Finding Body and Soul, Dove Pro-Age; PHD, Canada; Ogilvy & Mather

Best Long-Term Strategy
Winner: Galaxy Reading, Galaxy; MediaCom, U.K.

Best Consumer-Driven/Community Campaign
Winner: Euro2008: Coca-Cola Fanpartner Generator @ Studio VZ, Coca-Cola; MediaCom Interaction, Germany; Argonauten G2, GWP, Studio VZ

Best Localisation Campaign
Winner: Dark Temptation, Axe; Mindshare, Europe, Middle East and Africa, Vegaolmosponce, Bartle Bogle Hegarty

Best Use of the Digital Landscape
Winner: Norges Kreativ Fagskole Recruitment Campaign, NKF; Starcom, Norway

The Communication Futures Award
Winner: Smeg Retro, Smeg; Ad Pepper Media, U.K., TCS Media, Cogent Elliot

Best Use of Search
Winner: FY08 Windows OneCare Accolades, Microsoft OneCare; Universal McCann, North America

Best Use of Gaming & Gaming Platforms
Winner: NBA 2K, Gatorade; OMD, U.S., Double Fusion, 2K Sports

Best Use of Performance or Affiliate Marketing Winner: The High Value Long-Tail, HMV, OMD, U.K.

Best Use of Mobile
Winner: You Got Rondo'd, Reebok International, Inside Mobile, U.S.

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