Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lady Gaga teases her performance of "Joanne" on Facebook Live as part of her Dive Bar Tour with Bud Light and a man fails to leave a good impression with his new girlfriend's friends when eating Taco Bell's Rolled Chicken Tacos.
Google introduces its Pixel phone with an ad that emphasizes its newness ("like doesn't have a version number new"), while Verizon promotes its exclusivity as the only carrier for the Pixel.
Finally, execs at Verizon are seen sweating, fainting and hiding due to news of Sprint's network reliability and discounted rates in Sprint's latest spot.