Why Are Verizon Execs Starring in Sprint's New Ad?

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lady Gaga teases her performance of "Joanne" on Facebook Live as part of her Dive Bar Tour with Bud Light and a man fails to leave a good impression with his new girlfriend's friends when eating Taco Bell's Rolled Chicken Tacos.

Google introduces its Pixel phone with an ad that emphasizes its newness ("like doesn't have a version number new"), while Verizon promotes its exclusivity as the only carrier for the Pixel.

Finally, execs at Verizon are seen sweating, fainting and hiding due to news of Sprint's network reliability and discounted rates in Sprint's latest spot.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Google Phones: Introducing Pixel, Phone by Google Google Phones: Introducing Pixel, Phone by Google
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Oct. 20, 10:43 pm ET
Bud Light: Bud Light + Lady Gaga Dive Bar Tour: Bud Light: Bud Light + Lady Gaga Dive Bar Tour: "Joanne"
Network: CBS
Show: NFL Football
Primetime Airing: Oct. 20, 9:24 pm ET
Sprint: Boardroom Montage Sprint: Boardroom Montage
Network: ABC
Show: Grey's Anatomy
Primetime Airing: Oct. 20, 8:38 pm ET
Taco Bell: Baby Taco Bell: Baby
Network: ESPNU
Show: College Football
Primetime Airing: Oct. 20, 8:25 pm ET
Verizon: Introducing Pixel Verizon: Introducing Pixel
Network: CBS
Show: NFL Football
Primetime Airing: Oct. 20, 9:45 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Google Phones: Introducing Pixel, Phone by Google Google Phones: Google Pixel TV Spot, 'Introducing Pixel, Phone by Google' Song by Lemaitre
Online Views: 666,843
Social Actions: 77,810
SpotShare: 7.76%
Dior: The Absolute Femininity Dior: Dior J'adore TV Spot, 'The Absolute Femininity' Featuring Charlize Theron
Online Views: 1,290,709
Social Actions: 39,516
SpotShare: 5.97%
Bud Light: Bud Light + Lady Gaga Dive Bar Tour Bud Light: Bud Light TV Spot, 'Bud Light + Lady Gaga Dive Bar Tour 'A-YO''
Online Views: 166,645
Social Actions: 33,623
SpotShare: 3.09%
Activision: Call of Duty: Infinite Warfare: What It Takes Activision: Call of Duty: Infinite Warfare TV Spot, 'What It Takes'
Online Views: 805,020
Social Actions: 7,738
SpotShare: 2.35%
DURACELL: Star Wars Rogue One: How the Rebels Saved Christmas DURACELL: DURACELL TV Spot, 'Star Wars Rogue One: How the Rebels Saved Christmas'
Online Views: 296,893
Social Actions: 18,655
SpotShare: 2.15%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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