New Viacom Deal With Hulu Advances TV on the Web

It's a Pact Cord-Cutters Might Like, Following a Comcast-Time Warner Deal for Cable 'TV Everywhere'

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NEW YORK (AdAge.com) -- One day after Comcast and Time Warner breathed new life into the TV Everywhere concept, which would let paying cable subscribers watch their programming on all kinds of screens, Hulu and Viacom have struck a deal that will make it easier for consumers to watch some TV without a traditional cable subscription at all. But they'll still have to pay for much of it.

Hulu and Viacom's agreement will return Comedy Central's "Daily Show With Jon Stewart" and "The Colbert Report" to Hulu.com, the free site, while adding current Viacom shows including "Jersey Shore," "Tosh 2.0," "Teen Mom 2" and "Hot in Cleveland," to Hulu Plus, the pay service, 21 days after they appear on cable.

Hulu Plus subscribers, who pay $7.99 a month for access to a wider selection of TV than the free service offers, will also get access to old Viacom programming like "The Chapelle Show," "Reno 911" and "Beavis & Butthead."

Viacom had pulled "The Daily Show" and "The Colbert Report" from Hulu after failing to agree on financial terms.

"Consumers want TV to be more convenient for them," Hulu CEO Jason Kilar said today in a blog post describing the new deal. "People want programs to start at a time that is convenient for their schedules, not at a time dictated to them. Consumption of original TV episodes will eventually mirror theatrical movie attendance: big opening Friday nights, but more consumption will be in the days and weeks afterward. Consumers also want the freedom to be able to watch TV on whatever screen is most convenient for them, be it a smartphone, a tablet, a PC, or, yes, a TV."

Comcast and Time Warner announced a deal yesterday allowing Comcast subscribers to see a variety of content from Time Warner channels including TNT, TBS, CNN and Cartoon Network.

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