DirecTV subscribers lost access to Viacom channels -- which include Nickelodeon, MTV , Comedy Central, VH1 and Nickelodeon -- late Tuesday night after the companies failed to reach a new carriage agreement.
When DirecTV told subscribers they could just watch many Viacom shows for free on Viacom networks' own sites, Viacom answered by halting free streaming for anyone -- not just DirecTV customers.
Attempts to access complete episodes of "The Daily Show" on Comedy Central's site Wednesday afternoon, for example, produced a message saying full episodes were unavailable.
DirecTV says Viacom is asking for a 30% price hike. Viacom argues that it is the most-watched programmer on DirecTV, accounting for 20% of all its viewing, but is only paid for about 5%.