Viceland is creating virtual reality content for Samsung as part of a larger ad deal that will make some of its primetime programming commercial-free.
The two are co-producing a documentary series that will follow VR creators as they tackle various projects in the medium. These documentaries will air adjacent to several Viceland series in primetime in lieu of a traditional commercial break.
So instead of typical ad breaks in a show, some series will run commercial-free with the documentary airing immediately following the programming. There will be five such documentaries.
Each documentary will then be edited into 30-second spots to air during the network's regular commercial breaks.
Viceland and Samsung are collaborating with innovators in film, music and gaming to create the VR content, with the goal of driving conversation around innovative creative applications of the technology. These projects will live within Samsung Milk VR, the telecom's virtual reality content service.
The first installment will spotlight VR pioneer Chris Milk, founder and CEO of VR tech company Vrse and co-founder of production company Vrse.works, providing a look at his career in the space.
The content will begin rolling out this spring.
Viceland, a partnership between Vice Media and A&E Networks, bowed earlier in the month with the goal of reinventing TV advertising to become more consumer friendly -- meaning fewer commercials and brand messaging that is relevant or native to the content being watched.
Deals like this with Samsung allow Viceland to run fewer commercials or in some cases no commercials at all.