Victoria's Secret Transforms London Into a Catwalk. It's the Newest Ads on TV
Plus, the Five Most Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, J.C. Penney serves up gift ideas that are both naughty and nice. And Victoria's Secret unveiled two new spots during the Victoria Secret Fashion Show -- one for its "Heavenly" fragrance and another that transforms the streets of London into a runway.