×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Video: Lee Clow on '1984,' the PC and What Transformation Can Do

By Published on .

Apple's first TV ad, "1984" by Chiat/Day and director Ridley Scott, ran at a time when the personal computer was little more than a word processor with 128 KB of RAM. Thirty-three years later, virtually every industry has been transformed, augmented or obliterated by the influence of digitization.

As Ad Age reinvents itself for a new era, we sat down with TBWA/Chiat/Day Global Creative Director and Chairman Lee Clow to discuss how the advent of Apple computers would eventually disrupt or destroy the very industries that created its early ad campaigns.

Most Popular
In this article: