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VIDEO: Nat Ives on the Death of Jane Magazine

Ad Age Media Reporter Discusses Demise of a Once-Beloved Title

By Published on .

NEW YORK (AdAge.com) -- Why would Conde Nast close a publication like Jane that had such an emotionally engaged audience, a circulation of about 730,000 and estimated 2006 revenue of $39 million? Perhaps part of the reason was that Jane had become something very different from the orginal Jane that launched 10 years ago, says Ad Age media reporter Nat Ives in this video report. Or perhaps the company needed to free up more resources to support the costly development of Portfolio, its new business magazine that's about to go monthly.
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