×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

How TV Ad-Buying Negotiations Would Sound in the Real World

Video: No Matter What Side of the Desk You're on, This Sounds Familiar

By Published on .

We're in for a long couple of weeks of negotiating, as buyers and sellers work their way through the TV upfront season, and the rest of the media sellers wait to see what budgets will be for the year. Before things get too heated, kick back and watch this video that lays out how typical negotiating language ("I need you to roll the cost over until next time." "We didn't budget for this." "It's just a test." "We can do this. This is not a challenge; this is an opportunity") would play out if used for everyday transactions.

Most Popular
In this article: