We're in for a long couple of weeks of negotiating, as buyers and sellers work their way through the TV upfront season, and the rest of the media sellers wait to see what budgets will be for the year. Before things get too heated, kick back and watch this video that lays out how typical negotiating language ("I need you to roll the cost over until next time." "We didn't budget for this." "It's just a test." "We can do this. This is not a challenge; this is an opportunity") would play out if used for everyday transactions.