Vitaminwater's New Endorser is Scary Thin (Watch the Newest Ads on TV)
Plus, the Five Most Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, as summer winds down, True Value Hardware serves up a moment of father-daughter bonding to remind you that "fall is short" and you should "make the most of it." And Coca-Cola's Vitaminwater -- which, over the years, has allied with various celebrities to promote its brand (including, recently, Kevin Hart) -- has a new endorser who, frankly, could stand to put on some weight.