Vitaminwater's New Endorser is Scary Thin (Watch the Newest Ads on TV)

Plus, the Five Most Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, as summer winds down, True Value Hardware serves up a moment of father-daughter bonding to remind you that "fall is short" and you should "make the most of it." And Coca-Cola's Vitaminwater -- which, over the years, has allied with various celebrities to promote its brand (including, recently, Kevin Hart) -- has a new endorser who, frankly, could stand to put on some weight.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Vitaminwater: The Hustle Vitaminwater: The Hustle
Network: Cartoon Network
Show: The Cleveland Show
Primetime Airing: Aug. 27, 9:57 pm ET
PetSmart: Get Up and Go PetSmart: Get Up and Go
Network: NBC
Show: America's Got Talent
Primetime Airing: Aug. 27, 8:39 pm ET
Panini : NFL Stories Panini : NFL Stories
Network: Disney XD
Show: Fish Hooks
Primetime Airing: Aug. 27, 10:01 pm ET
True Value Hardware: Artist True Value Hardware: Artist
Network: HGTV
Show: Property Brothers
Primetime Airing: Aug. 27, 8:52 pm ET
Kohl's: Juniors Kohl's: Juniors
Network: Hallmark
Show: The Middle
Primetime Airing: Aug. 27, 10:12 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
EA Sports: Madden Season EA Sports: Madden Season
Online Views: 3,344,196
Social Actions: 80,890
SpotShare: 8.54%
Activision: Launch Gameplay Trailer Activision: Launch Gameplay Trailer
Online Views: 6,338,104
Social Actions: 47,857
SpotShare: 7.43%
Nike: Mirrors Nike: Mirrors
Online Views: 6,221,643
Social Actions: 8,034
SpotShare: 4.07%
Herbal Essences: The Vegan Herbal Essences: The Vegan
Online Views: 416,412
Social Actions: 40,216
SpotShare: 3.56%
Kia: Fully Charged Kia: Fully Charged
Online Views: 447,526
Social Actions: 23,506
SpotShare: 2.20%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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