Following in Footsteps of 'Idol'? 'The Voice' Wins Product-Placement Prize in June

But Singing Contest Still Doesn't Approach Recent Levels of Placement on Fox's Megahit

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If NBC wants its singing competition "The Voice" to become another "American Idol," it's succeeding by at least one measure: product placement.

"The Voice" included 87 brand appearances last month, according to Nielsen, more than any other prime-time show on broadcast TV. Brands integrated on "The Voice" included Sprint -- the most-integrated brand across all prime-time broadcast last month -- Apple and iTunes, Harley Davidson, Nike and Ray-Ban. Not every brand necessarily paid for its role: "The Voice" made such a deliberate effort to leverage Twitter for buzz that it's hard to imagine producers trying to charge Twitter for the privilege.

Despite its impressive showing last month, "The Voice" hardly placed as much product between commercials as "American Idol" recently did.

"Idol" included 127 brand integrations in May, 96 in April and a stunning 208 in March, according to Nielsen.

NBC plans to begin the second season of "The Voice" immediately following its broadcast of the 2012 Super Bowl.

June 1 - June 31, 2011
Brand Category Total # Occurrences
Sprint Telecommunications 31
Under Armour Apparel 21
Apple iPod/iTunes Digital Audio 20
Planet Hollywood Hotels 20
Chevrolet Autos 13
Facebook Website 13
Twitter Website 11
Apple Computer Systems 7
Google Website 7
Nike Apparel 7
Orville Redenbacher Popcorn 7
Schutt Sporting Retailer 7

June 1 - June 31, 2011
Program Network Total # Occurrences
The Voice NBC 87
The 2011 Miss USA Pageant NBC 50
Friday Night Lights NBC 38
So You Think You Can Dance FOX 29
The 38th Annual Daytime Emmy Awards CBS 26
America's Got Talent NBC 24
Jamie Oliver's Food Revolution ABC 21
Chaos CBS 20
Love Bites NBC 20
101 Ways To Leave A Game Show ABC 13
MasterChef FOX 13
The 65th Annual Tony Awards CBS 13
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