Von Miller Paves His Own Path (Literally) in New Old Spice Ad

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a skateboarder films his nocturnal adventures through the city in an Apple ad showcasing the iPhone 7's low-light camera; a teardrop is stopped in its tracks in an operatic spot from Audi; and James Corden tries on different hats -- including Pharrell's -- as he pitches Apple Music execs.

Bo Jackson puts a new Tecmo-twist on his classic touchdown of 1987 as he picks up (instead of mowing down) Brian Bosworth in Kia's "Tecmo Bros" spot.

Finally, Von Miller shows his commitment to paving his own path -- literally, with jack hammer and all -- on his own terms in Old Spice's "Unforsweatable" campaign.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: Midnight Apple iPhone: Midnight
Network: NBC
Show: NFL Football
Primetime Airing: Sep. 18, 10:43 pm ET
Audi: Teardrop Audi: Teardrop
Network: ABC
Show: 68th Primetime Emmy Awards
Primetime Airing: Sep. 18, 10:21 pm ET
Old Spice: The Road Old Spice: The Road
Network: CBS
Show: NFL Football
Airing Date: Sep. 18, 3:33 pm ET
Apple Music: The All-New Apple Music Apple Music: The All-New Apple Music
Network: ABC
Show: 68th Primetime Emmy Awards
Primetime Airing: Sep. 18, 10:11 pm ET
Kia: Tecmo Bros Kia: Tecmo Bros
Network: NBC
Show: NFL Football
Primetime Airing: Sep. 18, 9:24 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Com2Us: Summoners War: Team Up Com2Us: Summoners War TV Spot, 'Team Up' Featuring Dave Franco, Alison Brie
Online Views: 3,207,378
Social Actions: 19,532
SpotShare: 10.80%
GEICO: Lemonade Not Ice T: It's Not Surprising GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
Online Views: 1,637,057
Social Actions: 16,996
SpotShare: 6.39%
2K Games: NBA 2K17: Time to Assemble 2K Games: NBA 2K17 TV Spot, 'Time to Assemble' Featuring Kevin Durant, Kyrie Irving
Online Views: 444,041
Social Actions: 41,736
SpotShare: 5.52%
Burger King: Announcement Burger King: Burger King Cheetos Chicken Fries TV Spot, 'Announcement'
Online Views: 662,949
Social Actions: 22,309
SpotShare: 4.11%
Apple iPhone: Midnight Apple iPhone: Apple iPhone 7 TV Spot, 'Midnight' Song by Hamilton Leithauser + Rostam
Online Views: 658,065
Social Actions: 12,894
SpotShare: 3.14%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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