Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.
Among the new releases, Hearthstone urges consumers to take their fights inside, on its mobile game app; Microsoft is seeing quadruple with its spot for the Asus T102; Gillette uses the release of "Rogue One: A Star Wars Story" to promote Fusion ProShield gift packs; and Spotify creates a music video for "On Hold" by The xx.
Finally, Walmart reminds us that you probably forgot someone on your holiday gift shopping list, aided by a soundrack of Simple Minds' "Don't You (Forget About Me)."