Walmart Commercial Touts Its Pay Hikes: 'A Raise in Pay Raises Us All'

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Walmart promotes its increased spending on higher pay, education and training this year. (The appearance of a big "15" on a checkout aisle in this context seems like a reference to the $15-per-hour minimum-wage goal of many wage activists, but Walmart isn't going that far: It said in February that it would increase pay to at least $9 per hour this year and $10 per hour next year.)

In other ads, State Farm suggests that Chris Paul's (fictional) twin brother Cliff has been an identify thief this whole time. And Ram Trucks is the latest brand to offer an empowered female perspective with its spot "Courage Is Already Inside," which aired during the Country Music Awards on Sunday night. The ad features surfers, soldiers, snowboarders, ranchers and Miranda Lambert.

Nike's "Better for It: Inner Thoughts" spot, meanwhile, has become the most digitally-engaging TV commercial on the air, according to iSpot.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
State Farm: Face of the Assist State Farm: Face of the Assist
Network: TNT
Show: NBA Basketball
Primetime Airing: Apr. 19, 8:38 pm ET
Walmart: Raise in Pay Walmart: Raise in Pay
Network: NBC
Show: Meet the Press
Airing Date: Apr. 19, 6:37 am ET
Ram Trucks: Courage is Already Inside Ram Trucks: Courage is Already Inside
Network: CBS
Show: The 50th Academy of Country Music Awards
Primetime Airing: Apr. 19, 9:10 pm ET
2K Games: NBA 2K15: Your Time 2K Games: NBA 2K15: Your Time
Network: ESPN2
Show: High School Basketball
Primetime Airing: Apr. 17, 8:19 pm ET
Cabela's: What a Wonderful World Cabela's: What a Wonderful World
Network: CBS
Show: The 50th Academy of Country Music Awards
Primetime Airing: Apr. 19, 9:48 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Better for It: Inner Thoughts Nike: Better for It: Inner Thoughts
Online Views: 2,938,141
Social Actions: 34,872
SpotShare: 2.59%
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 398,570
Social Actions: 22,146
SpotShare: 1.10%
Red Bull: World of Red Bull Red Bull: World of Red Bull
Online Views: 1,169,103
Social Actions: 5,962
SpotShare: 0.70%
Nissan: Imagination Nissan: Imagination
Online Views: 1,341,211
Social Actions: 3,884
SpotShare: 0.69%
Ad Council: Diversity & Inclusion: Love Has No Labels Ad Council: Diversity & Inclusion: Love Has No Labels
Online Views: 272,639
Social Actions: 8,618
SpotShare: 0.46%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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